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Heritage


BEGINNINGS

In 1959, AMWAY launched a business model fueled through the power of relationships. The original product offered in this model, was Liquid Organic Cleaner (L.O.C.). It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, AMWAY has expanded from home products to a global leader in the categories of health and beauty.

         
   
   

CO-FOUNDERS

 

FOUNDERS’ FUNDAMENTALS

 

VISION AND VALUES

Rich DeVos and Jay Van Andel.

 

The philosophy that inspires us and keeps us moving forward.

 

The world may change, but our vision and values remain the same.

   
   

HISTORY TIMELINE

The history of AMWAY through the decades.