About AMWAY

Power of 5 - Nutrilite Little Bits

Join the Fight Against Childhood Malnutrition

Amway has always been about helping others live better lives. This includes reaching beyond our business to those who are the most vulnerable, especially children.


The Nutrilite Power of 5 Campaign
Launched in 2014, the Nutrilite Power of 5 Campaign is a global movement around childhood malnutrition and the important role proper nutrition plays in helping children around the world live to see their 5th birthday and achieve their potential in life.

 

HELPING CHILDREN SURVIVE, THRIVE AND GROW

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THE ISSUE
(GLOBAL CHILDHOOD MALNUTRITION)

Seven million children under the age of 5 die each year from preventable causes. Malnutrition is the underlying cause of 45% of these deaths, according to a World Health Organization report. Children are most vulnerable to malnutrition. If they don’t receive essential nutrients in their first 5 years of life, development won’t occur properly and the opportunity for development is lost. Power of 5 aims to prevent malnutrition among children.

 

 

THE SOLUTION
(NUTRILITE™ LITTLE BITS™)

Scientists at Amway developed Nutrilite™ Little Bits™ to provide malnourished children the essential nutrients they need to grow and develop during the first 5 years of life. Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant nutrients. Nutrilite™ Little Bits™ can help reduce and prevent micronutrient deficiency, including iron deficiency anaemia. When mixed with food once a day, Nutrilite™ Little Bits™ gives a malnourished child under the age of 5 the nutrients needed to survive, thrive and grow. Each 1-gram packet of Nutrilite™ Little Bits™ contains 15 vitamins and minerals, including cherry concentrate, one of nature’s most concentrated sources of natural vitamin C.

 

 

THE RESULT
(THE NUTRILITE POWER OF 5 CAMPAIGN)

By improving the nutritional health of children, helping them grow and realise their physical and mental potential, the Nutrilite Power of 5 Campaign is expected to deliver significant benefits to malnourished children around the world.