Principles and Etiquette of Using Social Media
People like to do business with people they know, like and trust. That has always been the case, and we believe that social media is so exciting for the direct selling industry – and for you – because of its power to help others get to know, like, and trust AMWAY and its ABOs.
Social media can benefit you and your AMWAY business in a number of ways, including:
- reconnecting with friends, colleagues, and customers
- making existing relationships stronger
- providing timely product information and customer support
- inspiring people to learn more about the business opportunity
AMWAY is committed to using social media to increase brand awareness, favourability, purchase intent and loyalty, and to drive customers and prospective ABOs to the business. We ask you to make a commitment also – to use social media in a way that is relevant, responsible, and honest. To help you do that, we have come up with a list of guiding principles and etiquette:
|-||Keep it Simple and Positive|
|People like to do business with positive people. Share good news and make an effort to bring a smile to people every day. Always be sure to avoid arguments and other negative conversations. You’re more likely to achieve positive results from your social media efforts when you keep it positive.|
|-||Find a Good Mix|
People don’t appreciate being bombarded with “join my business” and “buy from me” posts, nor do they like an overabundance of messages describing the intimate details of your personal life. Maintain a balance between business and personal in your messaging efforts.
|-||Social Media Doesn’t Replace the Real You|
|Don’t forget to meet people in real life too! Don’t let social media replace face-to-face relationship building. The importance of personal meetings and phone calls – live, one-on-one interactions – are invaluable.|
|Not only is it in poor taste to provide a link to your personal retail website on a public discussion board, forum, or other public places on the Internet, but it could put you at odds with the AMWAY Rules of Conduct regarding soliciting and advertising. It could also be a violation of the website terms and conditions.|
|Be truthful and accurate at all times. What is said online generally stays there and can spread quickly and widely through links or copying. Misleading others or making false claims jeopardises your – and AMWAY’s – reputation. If you plan to talk about your business, be open about the fact that it is an AMWAY business.|
|-||Be Relevant and Credible|
|If you want to become a trusted source of information on a topic to help build your business, combine your personal comments and stories with meaningful advice, tips, or articles that others would care about. Be sure to offer simple, sound, and accurate advice that helps you establish your credibility and earn your readers’ trust.|
|Always remember that others online are free to speak the truth as they have experienced it. The best way to change a person’s perception is through actions, not words. Show them that AMWAY ABOs are their friends,neighbours, and community members by acting as such.|
|-||Abide by the AMWAY Rules of Conduct|
|The Rules of Conduct are designed to help you represent your business, and AMWAY, in the best possible light. Be sure you are aware of, and adhere to, the Rules of Conduct in order to get the most benefit from your online marketing efforts. |
Adhering to the following will help assure you’re in compliance with the Rules:
|-||Prospecting for Customers|
|It’s important to offer AMWAY products in the right way. You should never offer products as a general status update – prospecting for customers must be done in a closed environment to ensure compliance with AMWAY’s advertising rules. If someone on a social media site asks how to buy a product, send him a direct message so you can follow up effectively.|
|-||Prospecting for ABOs|
|The AMWAY Business Opportunity can make a difference in people’s lives. But when you share online, it’s important to do so the right way to avoid alienating your contacts. Here are some tips to keep in mind when prospecting online:|
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AMWAY Malaysia is officially on Facebook from 23 September 2011
You can now find the latest news on AMWAY as well as updates, fun facts, and lots of product tips. Be our fan today! “Like” us on Facebook.
Facebook is today’s essential tool to keep you connected with friends and prospects. We hope that with AMWAY Malaysia joining Facebook, it can be a trendy, new channel for you to grow your business.
We welcome all comments and feedback but please note our Facebook page is open to all and visible to the world. Do share positive comments and feedback, as you are the steward for AMWAY and all its brands.
See you on FB!